Perspectives

Essays on the problems that decide whether a business stays ahead — long reads, told as stories, argued from evidence, written to be enjoyed.

Why record spending on AI is producing almost no growth — and what the few who are winning did instead.

Why the knowledge that wins your customers sits in your people's heads, not your systems — and what has just made it cheap to keep.

Why delight alone has never paid — and why the companies that grew from customer experience paired it with the decisions it made visible.

New essays land when the thinking is ready. Follow Rahul Chawra or Decode Strategy Labs on LinkedIn to be notified.